🏠 Overview
MTD Revenue (Amazon IN)
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MTD Units
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vs prior MTD
Ad Spend (7d)
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Blended ROAS (7d)
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TACoS --
Tracked Keywords
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ranking on SERP
Amazon Listings
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active ChannelListings
ASINs w/ Ad Spend, No Sales
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last 30d
Buy Box %
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weighted 7d avg
Traffic Funnel last 7 days · see daily detail →
Sessions (7d)
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Paid Share
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of sessions · clicks from Amazon Ads
Buy Box %
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sessions-weighted
Conversion
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units / sessions
Daily Revenue · Amazon IN
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Ad Platform Mix last 7 days
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📊
Revenue & Traffic
Daily Amazon IN revenue + traffic + conversion. Sourced from daily_item_sales + daily_product_page_views.
Sessions
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Paid Share
Buy Box %
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sessions-weighted
Units
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conv --
Revenue
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paid (1d attr) --
Daily Funnel · Sessions → Buy Box → Units → Revenue paid vs organic split; organic columns are estimates (see note below)
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How to read:
Sessions is Amazon's total PDP sessions for the day.
Paid = clicks on our Amazon Ads (SP/SB/SD).
Organic (est) = Sessions − Paid Clicks — directional; Amazon's session bucketing is not 1:1 with ad clicks.
Buy Box % is sessions-weighted — if we don't own BB, sessions don't convert.
Units and Revenue are today's totals; Paid Rev (1d) is Amazon Ads' 1-day last-click attribution — sales from clicks that converted within 24h. SB/SD ad types don't expose 1d in Amazon's API so they fall back to the 7d window; in practice this is a small slice for most brands.
No add-to-cart metric — Amazon's Sales & Traffic report doesn't expose it.
🅰
Amazon Ads · IN
Sponsored Products / Brands / Display — spend, impressions, CTR, ACoS, ROAS.
Audit · where money's working or wasted last 14 days
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How this works: rules scan every campaign's last-14d fact sheet —
spend, ACoS (SP: 1-day · SB/SD: 7-day), ROAS, days active, 7d velocity.
Each card shows its exact trigger rule and the campaigns / ASINs behind it.
Nothing changes automatically — these are flags for you to act on.
(COGS per ASIN not yet uploaded — "grey zone" campaigns need that to confirm profitability.)
Total Spend
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Attributed Sales
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SP: 1d · SB/SD: 7d
Blended ACoS
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spend / attributed sales
Blended ROAS
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attributed / spend
By Ad Type
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Daily Totals
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🔍
Google Ads · IN
Pmax / Shopping / Search — single account. Driving Shopify D2C + Amazon traffic.
Total Spend
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Clicks
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CTR
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blended
CPC
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spend / clicks
By Campaign Type
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Daily Totals
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📐
SERP Rank · Amazon IN
Tracked keywords · organic + sponsored rank. DataForSEO Amazon SERP, 100 kw/day.
Keywords Tracked
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active
Ranking Organic
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of tracked
Top-3 Organic
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best visibility
Latest Crawl
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Keyword Rank Table organic rank = best (lowest) position where we appear
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Next: rank trend over time (need multi-day history — DataForSEO crawl schedule kicking in), competitor ownership per keyword, share-of-voice.
📦
Catalogue · Amazon IN
ASIN-level catalogue with per-ASIN revenue + ad spend + ACoS / TACoS.
Active Listings
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ASINs with Sales
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selected window
Ad Spend, No Sales
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ASINs
Top-10 Revenue Share
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concentration
Top Variants
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📦
Inventory & Fulfillment
Revenue at risk, capital parked in overstock, return drivers, and which ASINs need action this week. FBA inventory + daily_item_sales on Amazon IN.
Revenue at Risk (next 14d)
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low-cover × velocity × price
Lost Revenue — OOS (30d)
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estimated from zero-day windows
Capital Tied Up — Overstock
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>90 days cover + dead stock, at retail
Return Rate (14–28d cohort)
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Cancellation & Return Rate · last 60 days daily rate + 7-day moving average; red dots on cancel spikes (>2× MA)
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Dig deeper: Stock Health → for restock priorities, OOS, and overstock · Returns → for reason breakdown and top contributors.
Fulfillable Units
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across ASINs in stock
Inbound (in pipe)
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units on the way to FBA
OOS ASINs
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of catalog
Reserved
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units in picking / committed
Stock-out Risk — act this week
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Currently OOS — losing money now
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Overstock — capital parked
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All ASINs show · healthy + dormant included
How loss is estimated:
Revenue at risk = (14 − days cover) × 14-day velocity × 14-day avg price, only for ASINs at 1 ≤ days cover < 14.
Lost revenue OOS = zero-unit days in last 30d × 30-day active-velocity × avg price, only for ASINs with 0 fulfillable & prior velocity.
Capital tied up = fulfillable × avg price for ASINs with >90 days cover or zero velocity with stock.
All estimates are pre-GST retail — a more precise net view will come when settlements + COGS are wired in.
Total Returns (30d)
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events across the catalog
RVP Share
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customer-returned after delivery
RTO Share
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never reached customer
Top Reason
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Return Reasons · last 30 days sorted by share · revenue impact at 14-day avg selling price
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Top Return Contributors
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How Defect Rate is computed:
defect-related returns (DEFECTIVE, QUALITY_UNACCEPTABLE, DAMAGED_BY_FC, DAMAGED_BY_CARRIER, MISSING_PARTS, ITEM_DAMAGED) ÷ total orders placed in the window.
This is the absolute QC signal — “of the orders we shipped, what % came back as defective.”
Thresholds: ≥8% red (severe), 4–8% yellow (watch), <4% green. Hover the badge for the full ratio.
Reading the reason mix: UNWANTED_ITEM / FOUND_BETTER_PRICE / NOT_AS_DESCRIBED dominant → listing-quality signal (photos, title, expectation mismatch). DEFECTIVE / QUALITY_UNACCEPTABLE / DAMAGED_BY_FC dominant → product-quality signal (supplier, QC, or packaging). UNDELIVERABLE_REFUSED / MISSED_ESTIMATED_DELIVERY dominant → fulfilment signal (ship speed, address data, logistics).
Reading the reason mix: UNWANTED_ITEM / FOUND_BETTER_PRICE / NOT_AS_DESCRIBED dominant → listing-quality signal (photos, title, expectation mismatch). DEFECTIVE / QUALITY_UNACCEPTABLE / DAMAGED_BY_FC dominant → product-quality signal (supplier, QC, or packaging). UNDELIVERABLE_REFUSED / MISSED_ESTIMATED_DELIVERY dominant → fulfilment signal (ship speed, address data, logistics).
🤖
Growth Agents
Phase 2 · agents layered on top of this metrics dashboard.
Phase 1 (this dashboard) delivers clean Amazon metrics operators can trust. Phase 2 lights up the growth-agent surface:
- sr_marketing / investigate — diagnose revenue / ROAS swings across Amazon Ads + Google Ads + SERP rank
- amazon/ppc — campaign efficiency, spend waste, bid recommendations
- amazon/listings — catalogue health + SERP rank consumption
- Recommendations feed with human-in-loop approve / reject + reasoning trace
Order decided 14 Apr: operators must trust the underlying data before they trust any agent on top of it.
🛍
Shopify D2C
shareyourbasil.myshopify.com
Pending: Shopify custom-app token install. Once connected, this tab picks up Shopify orders, sessions (GA4), and blended cross-channel revenue.
🛒
Other Channels
Flipkart · Myntra · Amazon UAE (not active)
Flipkart (57 listings) and Myntra (58 listings) are catalogued but sales / ads ingestion isn't live yet. Amazon UAE profile exists but unused — confirmed inactive 14 Apr.